Simon Maddison
filming with VR
The two minute VR film created by Cutting Edge for the Samsung Gear headset, lets people experience the benefits of Advil first hand, inviting them into a high stakes, hyper-real ride that leaves pain for dead. The campaign also includes a combined CGI and live-action commercial and seamless 360 online video. Cutting Edge director and VFX supervisor Simon Maddison led both the VR experience and TVC.
interview
VFX Supervisor
& Animation director
INTERVIEWER