filming with VR
The two minute VR film created by Cutting Edge for the Samsung Gear headset, lets people experience the benefits of Advil first hand, inviting them into a high stakes, hyper-real ride that leaves pain for dead. The campaign also includes a combined CGI and live-action commercial and seamless 360 online video. Cutting Edge director and VFX supervisor Simon Maddison led both the VR experience and TVC.
& Animation director