Briefed to bring to life a fantastically parallel universe, the live action and VFXTVCs (‘Stop and Go’ and ‘Maurice’)invite viewers to visit Paul’s town – a magical world that celebrates colorful characters, charmed streetscapes and offbeat abodes.
Shotin Prague over four days, Anderson worked with a global creative team, concept artists Matt Hatton and Kurt van der Basch and renowned production designer Martin Krejzlik, to design and build a pint-sized model town with a dairy twist.
The purpose built, 20-metre-wide set took three months to create and is home to a landscape of quirky detailing, including a teapot caravan, a milkshake house and a custard cup cottage.
To create a realm of possibility that is both warm and believable, the set builds and miniature elements of varying scale were mainly shot in-camera.
"Photoplay production company"
BEHIND THE SCENE
Scott Otto Anderson | Director
Whilst the campaign is meant to evoke happy memories of childhood, I also wanted to convey a level of realism by shooting in-camera as much as possible and by enlisting a modern aesthetic to the spot’s overall look and feel.
Photoplay Films executive producer Oliver Lawrance believes Anderson was the perfect fit for the campaign due to his experience with hands-on sets builds, in-camera effects, and using VFX where necessary whilst not relying on CGI.
Oliver Lawrance | Executive Producer
We are thrilled with Scott’s latest work and had a great time coming up with a truly unique campaign alongside the creative team at The Monkeys, who proved super supportive the whole journey through